What is Greenwashing and How do we avoid it?
Greenwashing is the marketing of a product or brand as eco-friendly or green rather than actually implementing environmental and ethically conscious, sustainable practices.
Over the years, sustainability has become more significant in the fashion industry. Many consumers have demanded a change in the environment, but only a few companies have done the correct form of sustainability. Due to sustainability being a trend, fast fashion brands have taken over sustainability and brainwashed consumers into thinking that they were shopping from an eco-friendly brand. Making their consumers believe that they are a reliable company.
Here are 5 rules to make sure your sustainability claims are in check:
Rule 1: Be transparent
Rule 2: Back it up with facts
Rule 3: Avoid vagueness terminology
Rule 4: Be honest and specific
Rule 5: Answer consumer questions